ABOUT US
Pure Theory is a Korean beauty brand new to the United States that makes unpretentious makeup for down-to-earth people.
PHILOSOPHY
Our formulas are always cruelty-free, paraben-free, alcohol-free, and 100% vegan.
FREE SHIPPING ON ALL ORDERS OVER $25
Pure Theory is a Korean beauty brand new to the United States that makes unpretentious makeup for down-to-earth people.
Our formulas are always cruelty-free, paraben-free, alcohol-free, and 100% vegan.