Pure Theory Love Life Lip Tint Clara Pink Daira mobile
Pure Theory Love Life Lip Tint Clara Pink Daira

VELVETY LIP AND CHEEK COLOR

Love life lip tint

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Pure Theory Inline Mascara Eyeliner Duo Connie mobile
Pure Theory Inline Mascara Eyeliner Duo Connie

Smudge-proof application

Inline mascara & liner duo

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Pure Theory Sculptor Palette Piya mobile
Pure Theory Sculptor Palette Piya

full face in one

Sculptor Palette

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ABOUT US

Pure Theory is a Korean beauty brand new to the United States that makes unpretentious makeup for down-to-earth people.

PHILOSOPHY

Our formulas are always cruelty-free, paraben-free, alcohol-free, and 100% vegan.

FACE

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EYE

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LIPS

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Find your go-to Formula

Lip Collection