Pure Theory Blog -
Have you ever looked at the label of a skincare or makeup product, read the ingredient list, and thought, “I don’t know what 98% of these words mean…” Well, my friend, you are not alone. It takes a lot of work, time, and energy to get familiar with ingredient names — ones that might cause harm versus ones that are beneficial. The important thing to remember is that it’s never too late to start learning and discovering what a clean beauty routine, with chemical-free products, can look like for you. Whether you struggle with less-than-perfect skin or your complexion has people wondering if you stumbled upon the fountain of youth, here are three things you need to know about clean beauty.
- Clean Beauty Encompasses Chemical-Free Ingredients & Transparent Labels
Something that you’ll notice about the clean beauty movement is that it lacks a clear definition. It’s a phrase that’s widely used, but the framework is loose. Some people say that “clean beauty” simply means products that are safe for both people and the environment. Others say it means that the products don’t contain toxic ingredients. Common buzzwords that you’ll typically see and hear are words like, “non-toxic,” “sustainable,” “natural,” “alcohol-free,” “cruelty-free,” “vegan,” and the list goes on. At Pure Theory, we believe the important thing to understand is that at the heart of this movement, lies two main criteria we will always stand by: chemical-free ingredients & transparent labels.
For this first criteria, it’s tempting to write “toxic-free” ingredients, which implies that the product is not harmful to humans. Yet, because the term is vague and lacks a clear meaning that’s measurable, we like to also point out that our ingredients are “chemical-free” as well. This term is more specific and implies that products do not contain harmful chemicals like formaldehyde, toluene, lead, and parabens.
Label transparency is key. It’s the glue that builds trustworthy relationships between a brand and consumer. Depending on the country, manufacturing companies need to follow specific guidelines and regulations when it comes to ingredients that are used, and therefore, listed on the label. Companies based in the United States need to follow guidelines from the U.S. Food and Drug Administration (FDA), which currently prohibits 11 ingredients or related compounds. In contrast, the EU has banned well over 1,300 ingredients that they marked as “unsafe” for use in beauty products. And what about Korean-made products? As of last year, Chemical Watch reported that “South Korea’s Ministry of Food and Drug Safety (MFDS) is amending the Regulation on Safety Standards of Cosmetics, bringing most of the rules in line with those of the EU on cosmetic ingredients. The safety standard applies to all cosmetics that are imported, manufactured and distributed in the country.”
- Our Bodies Love (& Need) Good Ingredients
It might seem daunting to begin learning the ingredient names that are good for us and identifying the ones that are bad. It’s a process. And it’s best to start in small ways. Good ingredients like Simmondsia Chinensis (Jojoba) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Ricinus Communis (Castor) Seed Oil, and Butyrospermum Parkii (Shea) Butter are all highly moisturizing, hydrating, and good for our skin, yet their long names can oftentimes sound off-putting.
South Korea has been a longtime advocate and pioneer of the clean beauty movement. With an industry worth over $13.1 billion in sales across the globe, they have been able to penetrate a variety of cultures. Korean Beauty, more commonly known as K-Beauty, has influenced many other skin care lines, cosmetic products, and skincare treatments.
- Pure Theory’s Clean Beauty Philosophy
At Pure Theory we are dedicated to bringing transparency to the table. Clean, for us, means products that are made without a long (and ever-evolving) list of ingredients that are linked to harmful health effects, which can range from skin irritation to hormone disruption to cancer. We will continue to list everything in our products, with no mystery ingredients added. Our ultimate goal is that more people will have access to clean beauty products and will feel confident in the quality of the ingredients that they put on their skin.
Clean Beauty Changes One’s Lifestyle
The more information that is spread about the clean beauty movement, the more people will learn about the benefits and the many ways one can achieve it in their life. It’s one thing to be health-conscious and try to eat healthy foods that bring rejuvenation to our bodies, and it’s another thing to do the same for our skin. Lifestyles are hard to change sometimes and buying clean beauty products from new brands can feel like a shot in the dark. But it’s about small changes, which bring about big wins and show personal progress — not perfection. When buying new makeup and skincare products, think about some ingredient names to lookout for on labels, consider researching the brand to see if they strive to be transparent on their product labels, read the ingredient label, and finally, remember that it all comes down to being an informed consumer and doing what’s best for you and your body.
Comment below on what clean beauty means to you!